The Situation

Multirehab AS had relied primarily on word of mouth and existing networks.

Their website was outdated, messaging unclear, and digital tools fragmented. While the company had experience and capability, this was not visible online. They wanted to present themselves more professionally, understand their market better, and explore whether targeted digital campaigns could support lead generation within a limited budget.

The challenge was to move forward pragmatically, without overbuilding or overpromising.

My Role

I worked as strategic and digital lead across brand, platform, and campaigns.

My role included:

• Clarifying the company’s core offering and positioning

• Developing messaging and content structure

• Redesigning and launching a new website using the existing logo

• Establishing a new colour palette and typographic system

• Creating a social media kit and setting up business accounts

• Conducting audience research and market segmentation

• Planning and executing two targeted campaigns

• Improving operational tooling through Google Workspace setup and onboarding

The work combined strategy, execution, and practical enablement.

The Work

The work unfolded in parallel tracks.

On the platform side, we rebuilt the website to clearly communicate what Multirehab AS does, who they serve, and why they can be trusted. The focus was clarity and legibility, not volume.

In parallel, I conducted audience research and developed campaign strategies based on real market behaviour, motivations, and barriers. Within the available budget, we executed two campaigns, one in autumn and one in winter, testing messaging and targeting rather than scaling prematurely.

Beyond marketing, I also helped modernise internal digital workflows by setting up Google Workspace, shared calendars, and shared drives to support coordination and lead handling.